Chanel has some developed and created some of the most iconic fragrances to date, including No.5 and Coco Mademoiselle, however it has been 15 years since the fashion house has launched a brand new scent. In 2017 Chanel announced it would be doing just that, and Gabrielle would be unveiled to the public that autumn.
The brand took to Instagram to reveal the details of the bottle, which at first glance looks very similar to the classic No.5, however fans will notice Gabrielle is much cleaner and has lost the neck ribbon.
Chanel has hinted that Kristen Stewart will be the face for the campaign on social media. The actress, who has previously fronted fashion and make-up campaigns for the brand, was also at the fragrance launch party in Paris.
GABRIELLE CHANEL is the fragrance of a solar woman. It is a pure floral. A solar flower based on a bouquet of 4 white flowers, 4 points of light that mirrors the 4 corners of the bottle. A creamy and enveloping heart of exotic jasmine, shimmering with the fruity green notes of ylang-ylang. Fresh and sparkling orange blossom shines through, offering a glimpse of Grasse tuberose captured in its purest form. It is THE perfect flower, a radiant and sparkling, purely feminine CHANEL flower.